Level the playing Field
Brief: Based on a One Show Young Ones brief addressing gender equality.
Specifically women being marginalized in the workplace.
Insight: The only tangible differences between men and women are physical characteristics.
Idea: HeForShe will create "specially" designed items for women in the office that will level the playing field.
The print ads for this campaign won a silver in Graphis New Talent Annual 2017 competition.
AD: TJ Wells
HeForShe will create a LinkedIn profile. On it, Michelle will share her experience after she started wearing HeForShe's beard around her office. The profile will also encourage other women to add the beard on their profile picture. Take a look at her summary and experience sections.