small jackpots don't exist

Last year's record breaking billion dollar Powerball jackpot earned so much publicity it actually ended up hurting lottery sales. In short, after seeing a billion won, people actually started believing there are some jackpots too "small" to be worth playing for. Which is completely illogical considering Powerball starts at $40 million. 

The insight was so simple it was almost comical: $40 million dollars is a shit ton of money. 

There's no such thing as a small jackpot.
As a matter of fact, they don't exist.

This was the winning campaign for the intern project chosen by the client and McCann creatives.

AD: Tanner McColl 

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